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SKI and 2ESAE of UR New York have kicked off a sweet new subway project. “Going UR Way” involves custom black vinyl stickers created by the artistic duo. Each one is cut to form the silhouette of a figure and then placed on the surfaces of subway cars, each which interact with their environment very playfully.
2ESAE described the project to me:
We’re trying to make our mark in the public spaces even if its a small statement. As opposed to the tradition of just dripping or scratching our names into shit we found a cleaner, less invasive technique with the hopes they get to ride and reach more of an audience. We chose everyday imagery that people can relate to which is inviting and invokes thought. The message is simple: “Be Who You Are”, which in a way we are subliminally putting out there.
I’ve been told to keep an eye out for more of these soon. Send in your photos if you catch them in the wild!
When it comes down to it, graffiti and advertising are not all that different. On the most basic level, the goal is the same: trying to get your name out there. Of course the difference is advertisers have billions of dollars behind them and graffiti writers are mostly individuals working on their own with minimal cost.
When I spotted this at 23rd Street the other day, I had a suspicion that it might be a the work of a graffiti writer, but I couldn’t be sure it wasn’t the handiwork of some viral marketing firm. After all, the poster is made of the same material as other subway ads, with air bubbles and all.
With a little research it became clear that there is a graffitist that goes by TAEK and a NYC based crew that goes by AA MOBB. They were responsible for one of the Showpaper distribution boxes unveiled last week, as seen on The Street Spot.
Props to TAEK for quality and scale; and for blurring the lines even further!