gilfnyc on instagram.
SKI and 2ESAE of UR New York have kicked off a sweet new subway project. “Going UR Way” involves custom black vinyl stickers created by the artistic duo. Each one is cut to form the silhouette of a figure and then placed on the surfaces of subway cars, each which interact with their environment very playfully.
2ESAE described the project to me:
We’re trying to make our mark in the public spaces even if its a small statement. As opposed to the tradition of just dripping or scratching our names into shit we found a cleaner, less invasive technique with the hopes they get to ride and reach more of an audience. We chose everyday imagery that people can relate to which is inviting and invokes thought. The message is simple: “Be Who You Are”, which in a way we are subliminally putting out there.
I’ve been told to keep an eye out for more of these soon. Send in your photos if you catch them in the wild!
When it comes down to it, graffiti and advertising are not all that different. On the most basic level, the goal is the same: trying to get your name out there. Of course the difference is advertisers have billions of dollars behind them and graffiti writers are mostly individuals working on their own with minimal cost.
When I spotted this at 23rd Street the other day, I had a suspicion that it might be a the work of a graffiti writer, but I couldn’t be sure it wasn’t the handiwork of some viral marketing firm. After all, the poster is made of the same material as other subway ads, with air bubbles and all.
With a little research it became clear that there is a graffitist that goes by TAEK and a NYC based crew that goes by AA MOBB. They were responsible for one of the Showpaper distribution boxes unveiled last week, as seen on The Street Spot.
Props to TAEK for quality and scale; and for blurring the lines even further!
These sinister stickers from 6th Avenue station seem to suggest that actors, accountants and even journalists are not human. It’s either a warning message sent back in time by John Connor . . . or some talented sticker-making satirists.
The proportionality of the cyborg eye vis-a-vis Jason Sudeikis’s face is a particularly nice touch.
The suggestion that newscasters are secretly cyborgs is unsettlingly credible.
This sticker was discovered on the L line. It’s particularly appropriate for tax season, when all of us feel at the mercy of some inhuman machine . . .
If anyone knows anything about these clever little stickers, please get in touch with us!
Photos by Charles Reinhardt.
Photographer Kate Sokoler reports from the L train: just in time for the most depressing day of the year, the act of love is now permitted in the subway! Sadly, smoking and littering are still against the rules. Better luck next year litterbugs and smokeybears.
Happy Valentine’s Day!
It blends in just like the sticker we reported on a couple weeks ago! Unlike that one, though, the text of the sticker above begs for attention. “Look at me” it demands. Even if you do look at it, you might miss the really small web address on the bottom right corner. Lookatmenyc.com is the site, which includes a photo slideshow of “look at me” stickers placed around the city and a form to leave a comment. That’s it. Pretty cryptic.
Photo by Jen Taclas.