When it comes down to it, graffiti and advertising are not all that different. On the most basic level, the goal is the same: trying to get your name out there. Of course the difference is advertisers have billions of dollars behind them and graffiti writers are mostly individuals working on their own with minimal cost.
When I spotted this at 23rd Street the other day, I had a suspicion that it might be a the work of a graffiti writer, but I couldn’t be sure it wasn’t the handiwork of some viral marketing firm. After all, the poster is made of the same material as other subway ads, with air bubbles and all.
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With a little research it became clear that there is a graffitist that goes by TAEK and a NYC based crew that goes by AA MOBB. They were responsible for one of the Showpaper distribution boxes unveiled last week, as seen on The Street Spot.
Props to TAEK for quality and scale; and for blurring the lines even further!