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42nd Street Shuttle Gets a Makeover

The Netherlands Board of Tourism has temporarily transformed the Grand Central – Times Square shuttle into the moving advertisement you see above. The cars were made over as part of the “Just be. In Holland” ad campaign by the Netherlands Board of Tourism and Conventions.

PointClickHome described the makeover in detail:

One car is dressed to evoke the interior of a grand salon. The seats are wrapped to resemble tufted red benches, the ceiling sports faux plaster medallions, and there’s mahogany wainscot, a rich damask wall covering, and a selection of iconic Dutch masterpieces, including Johannes Vermeer’s Girl with a Pearl Earring.

The ad campaign ends March 4th, so time is running out if you want to check these out.

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Finding What Doesn’t Fit

Find What Fits

Is anyone else fascinated by the irony of this ad placement?

Category: Rider Report  Tags:  One Comment

Capital One’s New Marketing Campaign

dick - Verb (third-person singular simple present dicks, present participle dicking, simple past and past participle dicked)

• To mistreat or take advantage of [somebody]. Dude, don’t let them dick you like that!

• To waste time, to goof off.  Quit dicking around and get to work!

Taken on the Metro North, swiped from my friend’s Facebook.  Thanks Fallon!

Get a load of this.

Reader phillipr noticed this one on the A line.  Maybe the MTA designer had a sense of irony, or maybe they missed it totally, but I find it is pretty amusing that they would make a pun about braking a lot.