What do Abby Rockefeller, Jean Nouvel, Yoshio Taniguchi, Gabriel Kreuther and Klaus Biesenbach have in common? They all are major personalities that were involved in the MoMa in various ways. Beyond that, they are collectively the subject of the project pictured above, called “MoMa Pukes White.” The project includes portraits of each of the aforementioned personalities posted over several framed ads on the wall of an escalator, appropriately located in the 53rd St. and 5th Ave. station on the E and V lines. The portraits juxtaposed over the lotto ads have an interesting effect. Check out all the upchucking goodness in this video or in the photos after the jump. Thanks to Peaches for the submission!
ahh! love the vom, this is exactly the kind of attention that MoMA deserves. The “get rich and look good doing it” line from the lotto poster is especially fitting.